Executives have little time to learn and keep pace with the latest social media tools. They want to know how these tools can advance their business goals. This book provides the answers and explores the technologies behind the shifts or rifts that affect every business today: Blogs, social networks, podcasts, virtual worlds, search engine marketing, and other collaboration tools. In each chapter you’ll find solid action steps to help your business capitalize on new media, and relevant examples of how companies are effectively using new media technology every day.

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